Ambedo festival

During my Erasmus exchange in Barcelona, we got the assignment to come up with a fictional product or service, not something sci-fi but something you think could be possible. Our job wasn’t to fully create the project, but to set up a marketing campaign focused on awareness. I came up with Ambedo, a festival that is powered by its dancefloor, using compression of springs to generate electricity. The visuals include conventional works of advertising, festival essentials & unconventional advertising.